Plywood Logistics

Plywood Logistics strives for quality and customer satisfaction. With tremendous experience as plywood dealers, they’re the most preferred wholesale plywood supplier across the US.

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How was the result achieved?

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Design

Design concept and wireframes creation and Intuitive and UI-friendly marketplace design

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Development

Development of a marketplace that is easy to navigate, with a clear and concise layout and QA

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SEO Content Creation

Text content creation and usage of targeted relevant keywords to improve the search engine rankings

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Google Ads 
Campaign Setup

Performing the competitor analysis, developing the strategy & launching the camapigns

Process

The main steps that we followed are outlined below:

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Getting ready

  • Briefing
  • Competitor Research
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Design

  • Flow chart & prototypes creation
  • Home Page Design
  • Mobile Version
  • Approval
  • Website Design
  • UI Kit Creation
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Content Creation

  • KWs gathering
  • Content writing
  • Proofreading
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Development

  • Subdomain setup
  • Home Page Development
  • Other pages development
  • Website launch
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PPC Campaigns

  • Competitor Analysis
  • Strategy Development
  • Ad copies creation
  • Campaigns Launch
  • Daily Optimization & Management

Architecture

With precision and foresight, we’ve created a logically designed structure of pages, ensuring the information is conveyed in the most effective and beneficial manner

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Colors

#30CD91
Green
#2E2C2C
Background 2
#4B4B4B
Gray
#FBFAF9
Background 1
#CBC1C1
Color input text

Typography

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Web design

Our principal objective was to design and develop 
a highly UX-friendly website for Plywood Logistics

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Web development

Unique development solutions we used are defined below

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Adaptive

We adapted to different screen sizes (360px and 1280px)
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Pagespeed

Analyzed the performance of webpages. It affects the users perception of the brand
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Libraries

We used several JavaScript libraries and some custom vanilla code (Swiper, Accordions, Tabs)

Promotion results

Our main goal has been to attract highly qualified B2B leads

Clients

+400%

Duration: 1.5+ years

Number of leads

+400%

808

Cost per click

-200%

$1.02

Cost per lead

-320%

$28.29

Ads campaign overview

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Google Ads

May 1, 2022 – October 20, 2023

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Data from client’s CRM

July 2023

Project in numbers

We use time tracking software and know everything about our team efficiency for clients’ businesses.

250 hours

Was spent to develop the project

6 specialists

UX/UI Designer, Marketing Team Lead, PPC Specialist, SEO Specialist, Web Developer, Project Manager

3 stages

From concept 
to launch

7 weeks

Passed before the 
projects was live

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