Kova Partitions

Kova Partitions is synonymous with quality, innovation, and exceptional customer satisfaction. As seasoned experts in office fit-out and refurbishment, they’ve earned a reputation as the leading partner for businesses seeking to transform their workspaces.

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How was the result achieved?

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Competitor Analysis

Analysis of direct and indirect competitors to identify top strategies for this specific market

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Google Ads Campaign Setup

Gathering relevant KWs, creating ad copies, building

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Google Ads Campaign Management

Daily Optimization & Improvements

Process

The main steps that we followed are outlined below:

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Getting ready

  • Intro call and Onboarding form
  • Website analysis
  • Competitor analysis
  • Strategy brainstorming
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Ad Assets Creation

  • Ad Copies Writing
  • Proofreading
  • Assets Creation
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Campaigns setup

  • Keyword research 
  • Negatives selection
  • Ad Groups creation 
  • Campaigns setup in Google Ads account 
  • Review call with client 
  • -Campaigns launch 
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Daily Optimization

  • Improve Optimization Score to 100%
  • Review Search Terms
  • Add Negatives
  • Check conversion tracking
  • Make bid adjustments
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Weekly Optimization

  • Review Campaigns’ metrics 
  • Test new types of campaigns/keywords
/banners
  • Weekly calls
  • Weekly performance reports
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Monthly Optimization

  • Analyze the overall effectiveness 
  • Prepare strategy for the next month 
  • Monthly performance reports

Promotion results

Our main goal has been to attract highly qualified B2B leads

Clients

+500%

Duration: 8 months

Leads

+500%

655

Cost per click

-250%

£1.3

Cost per lead

-330%

£49

Ads campaign overview

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Google Ads

January 1, 2020 – September 23, 2021

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Data from client’s CRM

Date Sep, 2023

Project in numbers

We use time tracking software and know everything about our team efficiency for clients’ businesses.

20 hours

Were spent to set up the campaigns

4 specialists

Marketing Team Lead, PPC Specialist, Marketing Copywriter, Project Manager

3 stages

From analysis 
to launch

8 month

Passed after the results 
were achieved

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