IDryFire

IDryFire stands at the forefront of dry fire training technology, dedicated to providing firearms enthusiasts, professionals, and organizations with the most effective and convenient tools to enhance their skills and marksmanship. Their unwavering commitment to quality, innovation, and customer satisfaction has earned them a reputation as the premier choice for dry fire training solutions across the globe. 

IDryFire  %Post Title photo
IDryFire  %Post Title photo
IDryFire  %Post Title photo IDryFire  %Post Title photo
IDryFire  %Post Title photo

How was the result achieved?

IDryFire  %Post Title photo

Competitor Analysis

Analysis of direct and indirect competitors to identify top strategies for this specific market

IDryFire  %Post Title photo

Meta Ads 
Campaign Setup

Gathering relevant KWs, creating ad copies, building

IDryFire  %Post Title photo

Meta Ads Campaign Management

Daily Optimization & Improvements

Process

The main steps that we followed are outlined below:

IDryFire  %Post Title photo

Getting ready

  • Intro call and Onboarding form
  • Website analysis
  • Competitor analysis
  • Strategy brainstorming
IDryFire  %Post Title photo

Ad Assets Creation

  • Ad Copies Writing
  • Proofreading
  • Graphic Assets Creation
  • Resizes
IDryFire  %Post Title photo

Campaigns setup

  • Targeting selection  
  • Placement selection
  • Ad Sets creation
  • Campaigns setup in Meta Ads account 
  • Review call with client 
  • Campaigns launch 
IDryFire  %Post Title photo

Daily Optimization

  • Review Ad Creatives Performance
  • Check conversion tracking
  • Make bid adjustments
IDryFire  %Post Title photo

Weekly Optimization

  • Review Campaigns’ metrics 
  • Test new types of campaigns/keywords
/banners
  • Weekly calls
  • Weekly performance reports
IDryFire  %Post Title photo

Monthly Optimization

  • Analyze the overall effectiveness 
  • Prepare strategy for the next month 
  • Monthly performance reports

Promotion results

Our main goal has been to attract highly qualified B2B leads

Clients

+500%

Duration: 1 months

ROAS

+250%

450%

Cost per click

-220%

$0.46

Cost per sale

-3500%

$14.5

Ads campaign overview

IDryFire  %Post Title photo

Purchases from all traffic sources in GA4

August 1, 2023 – August 31, 2023

IDryFire  %Post Title photo

Facebook ads

1 Jul 2023 – 30 Sept 2023

Project in numbers

We use time tracking software and know everything about our team efficiency for clients’ businesses.

20 hours

Were spent to set up 
the project

5 specialists

Marketing Team Lead, PPC Specialist, Marketing Copywriter, Graphic Designer, Project Manager

3 stages

From analysis 
to launch

1 month

Passed after the project 
was started

Scroll to top