IDryFire stands at the forefront of dry fire training technology, dedicated to providing firearms enthusiasts, professionals, and organizations with the most effective and convenient tools to enhance their skills and marksmanship. Their unwavering commitment to quality, innovation, and customer satisfaction has earned them a reputation as the premier choice for dry fire training solutions across the globe. 

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How was the result achieved?

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Competitor Analysis

Analysis of direct and indirect competitors to identify top strategies for this specific market

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Meta Ads 
Campaign Setup

Gathering relevant KWs, creating ad copies, building

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Meta Ads Campaign Management

Daily Optimization & Improvements


The main steps that we followed are outlined below:

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Getting ready

  • Intro call and Onboarding form
  • Website analysis
  • Competitor analysis
  • Strategy brainstorming
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Ad Assets Creation

  • Ad Copies Writing
  • Proofreading
  • Graphic Assets Creation
  • Resizes
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Campaigns setup

  • Targeting selection  
  • Placement selection
  • Ad Sets creation
  • Campaigns setup in Meta Ads account 
  • Review call with client 
  • Campaigns launch 
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Daily Optimization

  • Review Ad Creatives Performance
  • Check conversion tracking
  • Make bid adjustments
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Weekly Optimization

  • Review Campaigns’ metrics 
  • Test new types of campaigns/keywords
  • Weekly calls
  • Weekly performance reports
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Monthly Optimization

  • Analyze the overall effectiveness 
  • Prepare strategy for the next month 
  • Monthly performance reports

Promotion results

Our main goal has been to attract highly qualified B2B leads



Duration: 1 months




Cost per click



Cost per sale



Ads campaign overview

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Purchases from all traffic sources in GA4

August 1, 2023 – August 31, 2023

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Facebook ads

1 Jul 2023 – 30 Sept 2023

Project in numbers

We use time tracking software and know everything about our team efficiency for clients’ businesses.

20 hours

Were spent to set up 
the project

5 specialists

Marketing Team Lead, PPC Specialist, Marketing Copywriter, Graphic Designer, Project Manager

3 stages

From analysis 
to launch

1 month

Passed after the project 
was started

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