Gooten

Gooten empowers businesses of all sizes to effortlessly create and sell custom printed products without the hassle and expense of traditional print runs. Whether you’re starting a new brand or expanding your existing product line, Gooten offers a comprehensive suite of services that make on-demand printing simple and profitable.

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How was the result achieved?

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Competitor Analysis

Analysis of direct and indirect competitors to identify top strategies for this specific market

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Google Ads Campaign Setup

Gathering relevant KWs, creating ad copies, building

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Google Ads Campaign Management

Daily Optimization & Improvements

Process

The main steps that we followed are outlined below:

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Getting ready

  • Intro call and Onboarding form
  • Website analysis
  • Competitor analysis
  • Strategy brainstorming
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Ad Assets Creation

  • Ad Copies Writing
  • Proofreading
  • Assets Creation
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Campaigns setup

  • Keyword research 
  • Negatives selection
  • Ad Groups creation 
  • Campaigns setup in Google Ads account 
  • Review call with client 
  • -Campaigns launch 
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Daily Optimization

  • Improve Optimization Score to 100%
  • Review Search Terms
  • Add Negatives
  • Check conversion tracking
  • Make bid adjustments
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Weekly Optimization

  • Review Campaigns’ metrics 
  • Test new types of campaigns/keywords
/banners
  • Weekly calls
  • Weekly performance reports
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Monthly Optimization

  • Analyze the overall effectiveness 
  • Prepare strategy for the next month 
  • Monthly performance reports

Promotion results

Our main goal has been to attract highly qualified B2B leads

Clients

+500%

Duration: 1 months

Leads

+450%

161

Cost per click

-250%

$0.58

Cost per transaction

-400%

$14.51

Ads campaign overview

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Google Ads

August 1, 2023 – August 31, 2023

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Sales dashboard

Screenshot from Hubspot of B2B company (Nov, 2023 – Sep 2023)

Project in numbers

We use time tracking software and know everything about our team efficiency for clients’ businesses.

20 hours

Were spent to set up the campaigns

4 specialists

Marketing Team Lead, PPC Specialist, Marketing Copywriter, Project Manager

3 stages

From analysis 
to launch

1 month

Passed after the results 
were achieved

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