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First Aid Distributors  %Post Title photo

How was the result achieved?

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Competitor Analysis

Analysis of direct and indirect competitors to identify top strategies for this specific market

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Google Ads Campaign Setup

Gathering relevant KWs, creating ad copies, building

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Google Ads Campaign Management

Daily Optimization & Improvements

Process

The main steps that we followed are outlined below:

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Getting ready

  • Intro call and Onboarding form
  • Website analysis
  • Competitor analysis
  • Strategy brainstorming
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Ad Assets Creation

  • Ad Copies Writing
  • Proofreading
  • Assets Creation
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Campaigns setup

  • Keyword research 
  • Negatives selection
  • Ad Groups creation 
  • Campaigns setup in Google Ads account 
  • Review call with client 
  • -Campaigns launch 
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Daily Optimization

  • Improve Optimization Score to 100%
  • Review Search Terms
  • Add Negatives
  • Check conversion tracking
  • Make bid adjustments
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Weekly Optimization

  • Review Campaigns’ metrics 
  • Test new types of campaigns/keywords
/banners
  • Weekly calls
  • Weekly performance reports
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Monthly Optimization

  • Analyze the overall effectiveness 
  • Prepare strategy for the next month 
  • Monthly performance reports

Promotion results

Our main goal has been to attract highly qualified B2B leads

Clients

+700%

Duration: 3 months

ROAS

+1650%

1,850

Cost per click

-300%

A$1.04

Cost per lead

-650%

A$3.34

Ads campaign overview

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Google Ads

July 1, 2023 – October 4, 2023

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Data from client’s CRM

July 1, 2023 – September 30, 2023

Project in numbers

We use time tracking software and know everything about our team efficiency for clients’ businesses.

20 hours

Were spent to set up the campaigns

4 specialists

Marketing Team Lead, PPC Specialist, Marketing Copywriter, Project Manager

3 stages

From analysis 
to launch

3 month

Passed after the results 
were achieved

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