Defiway  Defiway
Defiway

How was the result achieved?

Defiway
Design

Design concept and wireframes creation and Intuitive and UX-friendly landing page design

Defiway
Content Creation

LP text content creation and usage of targeted relevant keywords to improve the website’s search engine rankings and be allowed to advertise at Google Ads

Defiway
Development

Development of the Advertising Landing Page that catches the audience attention from the first seconds and converts users into high-quality leads, QA

Process

The main steps that we followed are outlined below:

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Getting ready

  • Briefing
  • Competitor Research
  • Structure Development
  • Content Creation
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Design

  • Prototyping
  • Landing Page
  • Mobile
  • Approval
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Tech stuff

  • Subdomain setup
  • Front end
  • Git
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Final

  • Testing
  • Page launch
  • PPC campaign launch

Architecture

With precision and foresight, we’ve created a logically designed structure of pages, ensuring the information is conveyed in the most effective and beneficial manner

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Defiway

Colors

#415EFF
Blue
#000000
Black
#AEAEAE
Grey
#A258FF
Main Gradient
#F4F4F4
Back

Typography

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Web Design

Our main goal was to create a highly converting and visually appealing advertising landing page

Defiway  Defiway  Defiway  Defiway
Defiway  Defiway  Defiway  Defiway

Web development

Unique development solutions we used are defined below

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Adaptive

We adapted to different screen sizes (360px and 1280px)
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Pagespeed

Analyzed the performance of webpages. It affects the users perception of the brand
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Libraries

We used several JavaScript libraries and some custom vanilla code (Swiper, Accordions, Tabs)
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Technologies

We used Figma, Photoshop, Git, AWS, custom php solution and GTM

Promotion results

Our main goal has been to attract highly qualified B2B leads

Transactions +1000%

6+ months

Number of leads +800%

892

Cost per click -350%

$1.74

Cost per lead -600%

$11.69

Ads campaign overview

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Google Ads

May 1 – October 20, 2023

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Google Analytics

We used: SEO, PPC (Google Ads), Paid Social (Facebook, Reddit, Twitter), Crypto Ad Network (Bitmedi, Coinzilla)

Project in numbers

We use time tracking software and know everything about our team efficiency for clients’ businesses

430 hours

Was spent to develop the project

8 specialists

Designer, SEO Specialist, Copywriter and Developers

3 stages

From concept to the development

15 weeks

Passed before the projest 
was delivered

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